Daiso Midtown Plaza

Another global entrant into Australian shores in our recent years. We have seen the likes of Uniqlo recently, Muji and Daiso all Headquarter from Japan. Having traveled to Japan over the last few years Daiso is almost everywhere in which I came to terms in understanding their concept. I can only imagine how confusing it must be for the majority of consumers here who has never been exposed to this concept nor can understand it. You walk into one of these stores, the presentations are so perfectly aligned, the light purple colors of the store surrounding struck you immediately. There are no price labels anywhere, they seem to stock everything from toiletries, kitchen ware, clothing, cosmetics. However each and every items is $2.80! We typically align something this little in price as a sale with only a few days stock of it, which we tend to immediately stock up. (Believe me, Ive seen people do this!) But this price is fixed all year round. Ive seen a number of stores ...read more