Rivers of Communication

Rivers of Communication

Rivers of Communication (RoC) focuses on key disciplines to deliver profile-building and awareness results for organisations to underpin sales efforts. Beyond the classical four Ps of marketing, RoC incorporates two additional Ps - Public Relations and Publicity in assisting organisations to enter or penetrate their chosen markets.

The company's unique strength and expertise lies in working with high technology organisations. This market place requires depth of understanding of technical knowledge, technology trends, the related business implications and today's business drivers.

RoC works with local, multinational, private and listed companies. We have particular strength in assisting newly launched organisations seeking to become category leaders and growing their presence in the Australian marketplace.

Summary of Rivers of Communication
* Focused within the high technology market place
* Primarily providing services in the areas of corporate reputation management, integration of public relations into the promotional mix, control and dissemination of publicity, development and implementation of marketing communications planning and strategy
* Three senior consultants and one support staff member

Core Competencies
1. corporate reputation enhancement and management
2. development and implementation of communications planning
3. services marketing strategy
4. integration of marketing communications into the marketing and promotional mix
5. control and dissemination of publicity
6. building and protecting a company's brand
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