Think about this. When you leave home, what are the things you never leave behind?
1) Wallet or Handbag
2) Keys
3) Mobile phone
We take this little device everywhere! Do you take the radio, the newspaper, your magazines, your TV, your mail box or any of those other marketing channels with you everywhere If you are not certain about how addicted we are to mobile phones then catch a train, tram or bus during peak hour in any Australian city and just watch how many people are glued to their mobile. When the first major Smartphone arrived "the Blackberry" it was soon being referred to as "the Crack-Berry" because people were instantly addicted.
When you stop and really think about the opportunities for marketing directly to a device that your customer is carrying around with them everywhere, that has been setup to put SMS messages on the front page of the software one at a time with evidence that shows that over 90% of these messages are read within 10 seconds at exactly the moment you want that message to arrive with no spam filter and no other messages competing for your customers attention for a few cents each you have to ask yourself the question "have I paid enough attention to my mobile strategy?" The simplicity of SMS along with its reach (SMS is available in nearly 100% of phones in Australia), makes it the obvious choice to be the Middleman of marketing yet the business world is only now waking up to its potential.
Text n'Save is one of the few SMS marketing companies in Australia on the ground who call on their clients every month in person. We know that technology alone will not create money in your cash register. Not anymore. Today, the human element and the way it actually feels to interact with your company via SMS is what will make the difference. This comes down to careful scripting of your offers, timing, working with your staff to make sure that they explain your SMS club to your clients correctly
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Terrigal, NSW, 2260
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