Lahay (pronounced Lar-hay) is a combination of my children's names, Michaela & Hadyn. Well, technically, I should have named my business Lahad, but Lahay sounded so much nicer!
The first iteration of Lahay started in 1996 as a contract sewing service, manufacturing orders for local designers. These designers provided me with fabric & patterns & I sewed their ranges for them on a regular basis.
Around 2007, my customers started looking offshore to have their garments made. ( I must insert here, that I do not object at all to Australians having their products manufactured overseas. In fact, many products must be made offshore. My objection is the automatic presumption that Australia is too expensive for production, without even testing if this is, in fact, true).
Although I realised the effect this movement could have on my business, I was also very aware of the large Australian supply chain that would be harmed even more. From the pattern makers that were no longer needed to the Australian fabric manufacturers to the couriers that delivered these components, a hole was forming in the industry that I had loved being a part of.
As a reaction to this situation (well OK, it was more of a protest!), I decided to branch out to make my own range of clothing. Lahay's unique selling point would be that I was producing quality clothing, here in Australia, using only Australian made fabrics & that these garments wouldn't cost much more that overseas made garments purchased in shops but would last many more seasons.
Please have a look through my shop. You will be sure to find plenty of quality garments, in a huge range of sizes & many beautiful colours.
By supporting my business, you are supporting our Australian supply chain & our economy, one garment at a time.
Thanks for your support!
Jocelyn Serone www.lahay.com.au
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