Pencilmark Lane is a locally-owned and -operated specialty children's retail store located at 3 Doveton Street North, Ballarat, Victoria, Australia.
Our focus is well-designed, Australian-made and hand-crafted clothing, accessories, toys, gifts, keepsakes, decor and homewares for babies and children aged newborn to eight. We also stock a wonderful range of locally-produced and genuinely eco-friendly stationery, cards, wrap and party goods.
We believe in form following function, which means - despite having a distinctly heirloom / vintage / retro feel - the kids' products we sell are meant to be played in or with, not stored in a wardrobe for 'good' or kept high on a shelf for 'later'.
We value quality over quantity, have faith in fair trade and uphold the notion that good design - as opposed to 'designer goods' - shouldn't cost the Earth.
We celebrate creativity, support sustainability and wholeheartedly endorse having a bit of good, old-fashioned fun.
Pencilmark Lane: Championing authentic childhood
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