Fabric Convention was originated 25 years ago as a small, innovative and friendly boutique style wholesale business providing quality fabrics from Europe to the soft furnishing industry in Australia.
The then owners, Gottfried & Alana Hellmuth, had considerable artistic flair and set about expanding the business in their own inimitable style.
As the business grew so did the reputation of the company for offering a point of difference to the marketplace.
Today, the company is owned by Damian and Tanya Towns, a husband and wife team, whose aim is to offer a small but collective range with a little something for everyone.
Fabrics are still imported from Europe, the UK and the USA with the emphasis being on excellent quality at a fair and reasonable price.
Notwithstanding the latest trends, many customers come to Fabric Convention for their unique range of:
Traditional and country classics
Traditional and contemporary florals
An array of classic and country toiles
A wide selection of voiles and sheers
Unique Nottingham & Madras laces
A variety of co-ordinating checks and stripes
Fabric Convention has always been known as a small and friendly business with a niche market and customers can continue to expect a personal service with a fresh outlook now and in the years to come.
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47 Garden St, South Yarra, VIC, 3141
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