Over 19 years we've transformed from a design studio to a marketing communications agency, by developing a strategic blend of creativity, business and marketing principles to assist businesses to achieve their goals gaining clarity and focus, identity and the right tools for success.
We believe that there is no sustainable benefit to design in isolation. That is to say that there is no point looking good if nobody knows you exist. Therefore, design and marketing go hand in hand.
Design and marketing go hand in hand
This may sound very cliche, but you are always selling and marketing. Be it yourself, when you wear a tie that your mum gave you, or your business, when you rock up to an important meeting with a lousy presentation. Your tone and manner, presentation, collateral, words and colours all contribute to how you and your business is perceived. Think of this as your [business] brand. Once you've got it right, how do you know if people are listening, and if they are indeed the right people that is, if they are your target audience.
Do you know who your target audience is? Where do they shop? What do they read? How would they prefer to be spoken to? You wouldn't wear a suit to sell tools to tradies, nor would you door knock a highrise apartment building if you were selling swimming pools. Its commonsense really. There is a whole book on commonsense [direct and digital] marketing, by the master of commonsense marketing Drayton Bird.
We use commonsense strategies to help you market your business. The goal is to create more sales, period.
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Semaphore, SA, 5019
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