The Lumas Principle...
Generally, traditional galleries offer large-format, single-print editions, or works with 3-5 prints and 4-5 figure prices, to experienced collectors, institutions and museums. As an alternative, there are the mass-produced, indistinct reproductions found in museum shops. There is a gap in the market for those who have outgrown industrially produced art and are looking for affordable, authentic works. LUMAS was established to fill that gap by creating a new space for art that appeals to all art lovers, including new collectors.
LUMAS offers a huge variety of works from 160 established photographers, promising newcomers, and historical archives. By attending exhibitions, conventions and festivals, our Portfolio Management team keeps informed of the latest trends in the art market. This team works with the LUMAS artists through every step of the process; continually develops the LUMAS Portfolio; and identifies new topics, themes and exhibitions.
More than 1,400 hand-signed originals are available in limited editions, usually of 75-150 prints, or as open editions. These print runs enable us to offer affordable prices, ranging from $150 to $1000 for limited editions and open editions starting at $100. LUMAS wants everybody to be able to afford high-grade, artistic photographs in museum quality--even in larger formats.
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Balwyn North, VIC, 3104
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