If you're a Corporate, Finance, Retail, PR, Events, Education, Government or Magazine print publisher - and want to understand what your options are in the digital publishing space, here are our top 5 digital publishing tips:
1. Realise that digital publishing is not an additional expense over and above print & distribution. The market has changed the way they view content. Now is the time to digitally publish branded content to tablet and smartphone devices, across the Apple and Android app stores. Consider the immediate global reach and market penetration achieved in this.
2. Reduce your print quantity and save. Like web, use your digital content strategy to drive your customers to the app store to view more content. Benefit vs. web is once downloaded, digitally published app content is viewable offline.
3. Know your true costs in print design, printing & distribution. Get a digital publishing quote and compare the cost per unit for interactive design, publishing & app downloads vs. the cost per unit for print design, printing & distribution. There are significant cost savings, particularly in distribution. Don't forget to consider that digital publishing allows you to measure performance (app analytics) & ROI vs. no print data.
4. Leverage all available channels (web, EDMs, POS, direct mail, print, TVC, radio etc) to cross-promote your publishing app. Once your app adoption rates increase, you will gain the confidence to reduce your print quantity & distribution.
5. Digital publishing is a chance to engage your target audiences in a way they have never experienced before. It's a chance to bring your brand to life through touch, sight, sound, emotion and communicate directly through push notifications and dynamic content updates.
About us:
- Interactive design and digital publishing specialists.
- Our aim is to find the right digital publishing solution for you.
- Unlike others, we leave our egos behind.
Email: [email protected]
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60, 574 Plummer St, Port Melbourne, VIC, 3207
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