Sonsored links, Google's Adwords: Guaranteed top placement for your keywords; Instant results (as soon as it's set up); Make your budget go further by choosing what time of the day and week to have your ad show and where; Flexible budget - the more money you put towards it, the more the ad appears; Our professional management means better keyword selection, better value for money per click.
Organic Listing: Clicks don't cost you anything; 70% of people searching for something click on the Organic Listing as opposed to Sponsored Links; More text is permitted to display; Adds credibility to your market presence; Is effective in nearly all search engines (eg Google, Yahoo, Ask Jeeves);
Improving the chances of your website being listed in the Organic Listing (also called 'Natural Listing') is called SEO (Search Engine Optimisation). This usually involves changing some of the behind the scenes info on your website (in HTML) and some of the content as well.
The changes we normally make to optimise your website are with the visitors in mind, not just the search engines. Things like faster page load time, good labelling and easy navigation. We also have to keep up to date with the latest changes in priorities the search engines make.
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