Getting your marketing right is the one thing which can make a big difference to your future success.
Our talented team provides a range of marketing services to help small business owners stand out, generate enquiries, convert more sales and build a tribe of loyal clients.
- web design and hosting
- SEO management
- email marketing
- Google and FB ad campaigns
- social media campaign management
- copy writing
- graphic design of marketing assets
- customer loyalty campaigns
We also provide marketing mentoring and coaching to help our clients develop their marketing knowledge and skills, and stay focused and on track with implementation and measurement.
TIPS FOR CHOOSING A MARKETING COMPANY
There are many people around who claim to be marketing experts. They have done a course, learned web design, email marketing or SEO and all of a sudden they are a genius. I am frustrated by some of the dreadful marketing campaigns that unsuspecting business owners are conned into by charlatans who have a tiny bit of marketing knowledge.
When choosing a marketing company ensure they do all of the following:
1. Help you become clear about your brand - your market positioning, your points of difference and your target markets.
2. Help you set S.M.A.R.T. goals for growing your business
3. Work with you to create strategies designed to meet your goals and budget
4. Review your marketing campaigns and business activities to ensure there is consistency and congruency with your branding and goals
5. Provide transparency and helpful advice so you can make informed decisions
6. Provide an analysis of the campaigns and and results so you know what worked what did not - and why not.
7. Provide proof of results they have achieved for others.
Your marketing is very important as it is the public face of your company and the one thing which can make a big difference to your future success. Make sure it does not misrepresent you. Make sure you get value for money and good results.
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