Many businesses offer piecemeal online solutions.
Some offer varying combinations of Web Design, SEO, Adwords, Social Media, Content Creation or Video.
The problem is that these all represent pieces of the puzzle and not the whole picture.
Rather than just look after one aspect of your online marketing, I take a big picture view and bring together the multiple elements of online marketing to create synergy in your online ( and offline ) marketing efforts and deliver real bottom line results.
I am not an expert at 'everything', and I do outsource some work to people who know that particular element of online marketing better than me. What I AM very good at is tying all the pieces together to achieve big picture bottom line results.
The way I see it is that ultimately most people are not in business because they want to be on the front page of Google, have a great looking website, or even to have a large turnover.
I believe most people are in business for one or two of a few simple reasons. Things like:
- making a contribution to their community,
- supporting their family,
- sharing something they are passionate about,
- and making a strong profit in the process.
Getting first page on Google etc is only useful in so far as it serves these greater goals, and that is what I focus on when managing the online efforts of my clients.
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