Do you understand what business you are in?
This is the first of three questions I ask when I first meet future clients like you.
You see, I want to know if you understand what you are offering customers. What is your target or ideal market thinking about and what do they really want from you or from your competitors.
For the majority of business owners looking at growing their business, this first questions is almost the hardest to answer.
And that is because you think about your business in terms of the product or service. The product has this feature or specification and here's some benefits that sound good. But they rarely meet the problems, obstacles or desires of the market.
You may have noticed earlier that I said about buying from you or your competitors. With the demand in holding buyers attention for longer than 30 seconds,if your product or service sounds, smells, looks or tastes like your competitors then what is going to be deciding factor in choosing to buy from you or from one of your competitors?
It is going to be the cost! Cost will be the one defining and tangible difference between you and all of your competitors.
So, let me show you a sneak peek at how you can take their focus away from the cost and away from the product/service feature statements that mean nothing.
In fact these 3 Marketing Pillars will allow you to build value, solve customers problems, increase sales, make you more profits and maybe put an extra zero on the value of your business.
What are the 3 Marketing Pillars?
1. Increase new customers
2. Increase the number of repeat sales
3. Increase the average value of each sale
Nothing earth shattering about these, is there?
But delve a bit deeper and this strategy developed with you could easily put an extra 33.1% in sales in your pocket in the next 12 months and every year after that.
Discover the power of the 3 Marketing Pillars by calling Warren Granger today or visit our website to book your appointment.
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454 Collins St, Melbourne, VIC, 3000
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