Find Your Own Identity
Leaders in the Optometry Experience
"where we mix business with pleasure, science with function, optics with fashion..."
Suit Your Own Unique Identity
As our name suggests, we at Eyedentity optometrists, aim to personalise the experience of our patients; we are holistic practitioners whose aim is to see each person as an individual, and hence cater their eye test, lenses, and eyewear to suit the individual's needs to suit their own unique identity.
Established in 2003, with over 40 years combined experience in the ever-changing optical industry, Eyedentity optometrists are boutique practices carrying a large array of stunning and fashion-forward eyewear and sunglasses to suit everyone's personal needs. You'll find a selection of frames from well known fashion houses like Prada, Versace, but also unique and exclusive designers like Sass and Bide and Paul Taylor, whose ranges cater for that individual who wants an original and eye-catching product.
Commitment for Excellence
Our commitment is to provide exceptional customer service in a professional manner but with a foundation of passion. Passion for establishing professional service, a flair for fashion and eyewear consulting; all in a friendly and fun atmosphere!"
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309 Lt Collins Street, Melbourne, VIC, 3000
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