Priding ourselves on customer service, efficiency and distributing of the finest niche brands, Steel City has over the years established itself as one of Australia's most prominent independent beverage distributors. A wholly Australian owned and operated family business, our goal has been to establish a strong, and professional distribution network that your business can depend on whilst maintaining that small business ethic of service and care.
Steel City’s strength is in its unique diversified portfolio of beverages, giving our customers a strong range of products to fill every category and suit every taste. Our independence gives us a competitive edge as the ‘alternative’ beverage distributor, and provides us with a solid platform to research, innovate and experiment with both the latest and forthcoming beverage products, whilst maintaining strong distribution of the more recognised core brand lines.
Steel City’s impending 35-year anniversary represents a family journey that spawned from modest beginnings in 1973, commencing with a small truck delivering milk and juice to the southern suburbs of Wollongong and culminating into one of Australia’s largest independent beverage distribution networks servicing businesses nationwide.
From fashionable Sydney cafes to stores in Paraburdoo, Steel City has built its reputation on honesty, enthusiasm and a consistent dedication to our customer, irrespective of whether you’re a local corner store, national channel or distributor/wholesaler. Our sole promise is to continue to drive your business in partner with ours by providing you with access to the finest brands and service at optimum prices. Be rest assured, that as our businesses grow together, we’ll continue to deliver the service and care you have come to expect from a small family business.
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