Brand Intellect

Brand Intellect

Brand Intellect advises clients on all aspects of brand creation and management including research, positioning, strategy, naming, brand architecture, brand identities / logos, social media and brand implementation.

Our team of award-winning strategy experts and brand designers are highly experienced, having worked across most industries and categories over the past 20 years. This includes the repositioning and refreshing of existing brands as well as the creation of new brands.

Our Philosophy

Our philosophy is driven by our understanding that the more bold, authentic and memorable a brand and core messages are, the less a company needs to spend on advertising to build brand awareness over time. Therefore strong branding can not only helps generate profits, it can also save significant expenses over the medium-long-term as well. These savings can be redeployed into direct response ads, other marketing activities or simply retained to improve profits.

The Way We Work

We work collaboratively with the key management of organisations to create bold and authentic brands that connect with end customers and deliver value to organisations. We achieve this by developing positioning strategies and core communication messages that are compelling, and by creating new or refreshed corporate & product identities that resonate with customers and build enduring value.

The brands we help create are distinctive, based on solid, strategic thinking and are brought to life across all of our clients' brand touch points. In addition, our processes ensure all staff can easily understand and articulate the brand, and we give our clients the framework for powerfully communicating it to customers and stakeholders for years to come.

If you would like to discuss how we can assist your organisation, or to see case studies of our work, feel free to give Simon Rowell, the Founder of Brand Intellect, a call on his direct line at (03) 9553 5552. ...read more