Cape Brand

Cape Brand

The Communications Factor
In this brave new world of multiculturalism, unemployment, soaring divorce rates, the onrush of technology, the independent, the swinging voter and a class system that no-one wants to know and you are talking a new world... an age of re-definement

Just like society many businesses also suffer from anxiety, stress and insecurity, which are the inevitable consequences of having to adjust to radical, social, cultural and economic upheaval.

The question is how do we cope?

Where once stakeholder groups could be counted on one hand, the rise of the community and customer advocacy groups along with their access to an increasingly adversarial news media, allows almost any individual or group to become stakeholders.

In this robust communications environment there is an acute need for businesses to be able to deliver creative solutions, breakthrough strategies that address the customers and mission-critical corporate messages to shareholders, clients, decision makers in government, the media, and as a support to marketing. ...read more