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Couldn't agree more skippa. Total backwards step. It's "NEW" but it's not "IMPROVED". Like eating soggy cardboard. Don't get me started on the packaging. The bright spark that thought that was ever a good idea should be sacked.
Go back to the previous recipe and packaging or lose more sales.
Terrible Terrible Terrible, I'm so disappointed with the new recipe and packaging. Tasteless, chewy, rock hard when toasted, non-resealable packet, after two days in a sealed glad bag it falls apart and crumbles and can't be used. Had to throw away remaining loaf, price has gone up and quality down. Will be changing to a new brand until they change back to the old packaging and recipe.