Edge

Edge

Edge is a content marketing agency. We help clients achieve their brand and marketing objectives by telling brand stories and deepening customer relationships using engaging content.

With the adoption of 360 degree commissioning, we tell our clients stories via content-rich websites, custom magazines, mobile and tablet applications, e-newsletters, video and social media - depending on what best motivates a targeted audience towards a desired action.

Although we live and breathe digital, we started out as a custom publisher. Custom publishing was founded on a single basic principle: content helps brands to engage with customers and engaged customers buy more products.

Starting out in custom publishing means that we have a strong editorial heritage. We have hundreds of combined years of journalistic experience. We are the born storytellers.

Of course, there is another advantage to working with a company that has grown out of a publishing heritage: we are commercially minded. We have a full-service ad sales team, which is responsible for delivering $6 million revenue per annum. And we are an expert at devising supplier-funded models for marketing communications.

This combines to form a business that produces highly engaging, objective-driven marketing communications that deliver that magical term: return on investment.

With offices in Sydney, Melbourne and Perth, Edge has been creating branded content for leading brands such as St.George Bank, Woolworths, Australia Post, BMW, Volkswagen, P&O Cruises and Foxtel for over nine years.

Edge is Australia's largest independent publishing agency and in 2012 was recognised in the top 15 content marketing agencies in the world. ...read more