Fila

After an hour of checking pretty much every sports store at Harbour Town looking for a genuinely cheap (not 'bargain' / 'discounted', just cheap!) pair of sneakers this is where I found my happy place. Good quality sneakers marked down from about $90 to $30, a semi-name brand but not one where I was paying for the name.
There were other choices that I thought were also better savings than the other stores of similar elk that I'd meandered through, certainly could have made other well-priced purchases here. Clothing was good too, although once you've seen one fluro running top you've seen them all.
Friendly staff who didn't make you feel like you'd just walked in to save money.
Note to self: Go here first next time.