IP IQ

IP IQ

Alicia Beverley is an award-winning trainer of business leaders and their teams in intellectual property.

Since 1997 she has trained over 1,200 top CEOs from Australia's and New Zealand's most dynamic and innovative companies, including NRMA, Brown Bros Wines, Energex, Ella Bache, Lonely Planet, Fantastic Furniture, Numico Research, GHD, Kennards, Black & Decker, Energizer, Pearson Education, Downer Engineering and hundreds more of this calibre. Alicia can train you and your staff in the vital discipline of intellectual property so that you can safeguard your valuable IP assets and decrease your risks.

FAQ

Why does my team need intellectual property (IP) training?

Intellectual property can make a business very valuable and it can make your business very vulnerable. It's what your team understands about IP that makes the difference.

Most business leaders under-estimate how many IP assets their business has, and over-estimate their staff's ability to keep these important assets safe.

Most employees simply do not know how to commission new IP assets, like a website, software, marketing materials or new logos so that they are owned by your business. In most cases, you'll find that your IP is actually owned by the web designer, software programmer, marketing consultants, ad agency, printer, and so on.

Alicia Beverley has been the primary IP speaker for TEC, the prestigious CEO membership organisation, since 1997.

Who should be trained in my business?
If you really want to IP Proof your business so that you grow IP assets and drastically decrease your IP risk, most employees should attend an intellectual property training course. However, there are some specialist teams that urgently need IP training, including management, product development, marketing, sales and operations.

How much time out of our busy day will we need for IP training?
Our IP training can be tailored to suit your team and requirements. ...read more