McCrindle Research

McCrindle Research

At McCrindle we are engaged by some of the leading brands and most effective
organisations across Australia and internationally to help them understand the
ever-changing external environment in which they operate and to assist them
in identifying and responding to the key trends.

For us research is not a list of survey methods but a passion to find answers.
It is more than a matter of questionnaires and focus groups.It is a quest to
make the unknown known. The best research clarifies the complex and reveals
insights in a way that can be seen and not just read.

Only when the findings are visually displayed, engagingly presented
and strategically workshopped can they have maximum impact and be
implemented effectively. It is evident that we are living in times of great change - not just technologically but also demographically, economically and socially.

Organisational leaders are increasingly seeing the importance of business intelligence and social analysis in driving growth. To increase sales, a deeper understanding of customers is imperative, to develop product innovations, an understanding of the changing trends and expectations is required, and to drive productivity, analysis of staff and their motivations is essential.

McCrindle Research has a well established reputation for conducting relevant, world class and cost-effective research and importantly, communicating the insights in innovative, useable ways.

Our clients include some of our region's largest multinationals, some of the nation's best known brands, many government organisations and agencies, and some of Australia's most recognised not for profits.

We have run demographic studies for numerous local, state and national government organisations, generational reports for some of Australia's largest employers, customer research for leading entertainment brands and social analysis for many large companies.
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