Peter Campbell Design

Peter Campbell Design

Based in Newtown Precinct, Peter Campbell Design (PCD) is a specialist consultancy with particular expertise in strategic branding and communications design for all traditional and online applications. With a strong conceptual design and architectural background, and project management expertise, PCD has the right ingredients to bring about the alchemy expected from great design.

For over 25 years PCD (in its various incarnations) has pushed at many creative boundaries, collaborating with experts in the visual and performing arts, exhibition design, architecture, photography, industrial design, textiles, glass, film, music and publishing.

The full arc of the Studio's experience offers clients access to a creative spectrum that encompasses brand strategy, visual identity and communications, corporate publications, annual reports, information design, packaging and merchandising.

Spatial Branding is a particular area of expertise, integrating high level destination branding, exhibition design, environmental graphics, interpretive wayfinding and glass environments.

PCD encourages relationships that recognise the powerful role design plays in society, that fully engage the experience and problem-solving expertise of the studio, and that value the thought that builds depth and strength into each project.

This experience helps clients understand the many ways in which design can alter perceptions, trigger innovation and initiate positive change; to recognise when a project has deeper strategic issues at its core than the client might realise.

Pragmatic business sense and a balance of strategic thinking from both the left and right sides of the brain allows PCD to bring the big picture into focus and empower businesses to transform themselves in ways they may have never considered possible.

Outcomes like these are achieved by full involvement and cooperation from all members of a project team – and client involvement is integral to success.

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