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Please dont get this store confused with the bigger shop next door named Pure Juice Espresso Bar (which I believe happens to be its bigger dine-in caf version), or even the juice bar stores at Wynyard which shares the same name. This relatively undersized hole-in-the-wall shop are all about fruits and nothing about coffee.
Pure Juice Bar opens from early in the morning and this takeaway shop sells freshly prepared smoothies and fruit-based juices and several breakfast options such as fruit salads, including the new healthy craze item like the acai bowls.
This store manages to serve busy commuters getting out of Central station quite well. The service was prompt and efficient, the items were done quickly. I had the acai smoothie and the quality of the drink was good and got me energized in the morning. The price points are also quite reasonable, so I will definitely be visiting this store more often.