Review controversy! I agree with both of the two previous reviewers. I think this is quite a large Seed shop, especially if you compare it to the QVB outlet. However, when you compare it, to say Zara, it could be considered small and cozy.
It has a full glass front which makes for lovely window displays and a very recognisable Seed look and feel. I think this is created by their trademark maroon awning sign and Woven baskets holding shoes.
It is a very pleasant place to browse.Pretty much everywhere you look could be a photo in a home magazine.
I was actually a bit disappointed with the newborn range. Very expensive ($50 for a top??) and just not that I've-got-to-buy-it cute...
I disagree with the last reviewer about this being a huge Seed store. I'd call it small and cosy, especially the kids and baby store. Nonetheless, they carry a good range in both the women's and the kids' stores. I find the prices for the women's clothes and accessories fairly reasonable and on par with the likes of Country Road and Witchery, but I find the kids' range pricey. That said, you can often get really great kids buys during sale periods when they offer a futher 30-40% off marked down prices.
This is a HUGE Seed store which is much bigger than at first glance. It stocks the full collection of women's and kids clothing. The merchandising is nice and I love browsing all the sections to se what is new. The kids section isn't connected to the women's store but is right next door. Lots of cute accessories for kids and super funky outfits with touches of retro neon.
