Marketing
Splash Consulting Group
Splash Consulting Group
The home of SheMarketing, the science of marketing to women.Splash Consulting Group is a full service agency that works with organisations to gain a competitive advantage and increase their share of the world's fastest growing consumer market segment.
As you'd expect we offer a full range of research, strategy, creative, design, marketing, promotions and events services. Where we differ is that we place the consumer and their life at the heart of our campaign design and communications strategy rather than media or creative.
We were the first consultancy in Australia to specialise in marketing to women. In 2000, we coined the term SheMarketing, following an intensive two year scientific research study that explored the key differences between men and women and how these differences drive responses to marketing.
SheMarketing is not based on gender politics or feminism, in fact it is quite the opposite. The SheMarketing methodology is not an either or proposition. It is designed to market in a manner that is inclusive of both men and women. Much of the work that Splash does is marketing to men and women with messages skewed to the more complex consumer ...read more
