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Bigger than it appears, this is where not so long ago, a Lyncraft once stood. I can see that the racks with lower prices were relatively stripped bare. And for a demographic reason as well as a logical shopper mentality, "grab a deal for a steal. This is a great store but more so if you KNOW your brands and what they really cost.
Clothing styles vary greatly and trade secret has more than just apparel.
I did get a deal I was looking for and Im pretty happy about it too. $70 jacket down to $30. It's the quality of the fabric and and the stitching that made it worth the full price.