Word Swords

Word Swords

Word Swords can create your product/brand or service story.

We provide freelance commercial copywriting, editing and proof reading services.

Don't have copy that just delivers information. Have copy that's intended to create a story, an experience of your product or service - one that leaves the reader inspired to buy.

Finding the right words for your business and crafting them into clear copy is our specialty; on brief and always on time.

We're creative and strategic thinkers with marketing expertise that focuses on persuasive communication. Our experience spans all forms of writing - marketing communications, web content, blogs, brochures, newsletters, editorial, magazine features and articles to company profiles, formal pitches, reports, submissions and promotional copy.

Not only can we write; we can also recognise and edit a readable spiel for your readers. Unashamedly we'll spot a mistake, inconsistency or colour change on a proof at ten paces . . .

We paint word pictures. We craft brand, idea and product stories that inform, inspire and sell - and it's stories (not ideas, features or benefits) that are spread from person to person.

The reason things taste better, sound better, look better and feel better is that people believe they should. They BELIEVE the story that goes with them.

Our years of consumer product marketing, business-to-business experience and writing thousands of words for proposals, reports, marketing materials, presentations and tenders means we copy write with selling in mind and get into your audience's mindset fast.

Word Swords writes those stories for you, your product and company. Today, people buy the stories behind the product, not the facts.

If you're passionate about your business and you need help creating and writing your story, we'd like to hear from you.

Every business has a story. Let's tell yours together.
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