We only offer one kind of campaign: one that meets your marketing goals. Sounds like a vague promise but that's the reality. We have no particular bias toward type of media, style of communication, or to any affiliated organization. As a result, we develop an idea that will meet your objectives. Whether it is in press, online, TV or otherwise the focus is the client needs.
Our Managing Director comes from 'Big' agency training where they know how to develop effective, lasting creative campaigns. However, he has introduced a culture of catering to the smaller businesses and break away project operators. This section of the market don't have the big budgets to spend and need all the creativity they can muster in order combat the lack of money, most of which goes into media selection.
The combination of these two elements: big campaign creative, and small operator need for creativity, creates a unique position where we offer a metamorphosis of the two. Our service strives to be at the cutting edge of creativity not only because we can, but because the element of creativity in the thought process, as well as the visual element, is precisely what allows a company with a low budget to compete with a company who has a big one.
How we inject and foster creativity in our development process:
>Hold Creative meetings in the shower. Ever noticed where you come up with good ideas?
>Use 'Minus' Ion or 'Negative' Ion Generators in the office.- The extra Ions in the air promote a massive increase in creative connections in the brain which leads to better ideas and better solutions to your problems.
>Edward de Bono Thinking techniques. We use many of the practical methodic processes as developed by de Bono during strategic/ creative development. For example: 6 Thinking Hats.
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