The way content is written and presented affects people's interest and ability to understand it, absorb it and use it ... even to bother with it in the first place.
That means you need content that's informative and engaging.
It's about surprising and delighting your customers, giving them what they need and persuading them to take action; not boring them and wasting their time with waffle.
Mark Scott has the know-how to transform your content. A freelance writer and editor, he works with all sorts of documentation and online content for sales and marketing, internal communications, projects and operations.
Whether you want it in print or on screen, he'll put it together so that it's easy to read and understand, and absolutely hits the mark with your customers.
He knows how to tell a story, no matter how technical the content.
What's more, he knows how to craft content that supports and reinforces your business's vision, values and brand.
Mark Scott's experience crosses multiple functions in businesses small to large, in industries such as banking and financial services, state and federal governments, transport, education, media and IT.
He's used to working closely with people from different parts of an organisation, managing their expectations and meeting everyone's requirements. What's more, he's used to working to a deadline.
Specialties (in no particular order):
- Business and technical reports
- White papers and briefing papers
- Web pages
- Intranet content
- Case studies, brochures, flyers and capability statements
- Project documents
- Policies, processes and plans
- Operations manuals and handbooks
- Procurement documents (RFPs, RFTs, etc.)
- Bid responses (proposals and tenders)
- Templates for Word, PowerPoint, Visio and Excel
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2 Elswick St, Leichhardt, NSW, 2040
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