Tim Lavis Consultancy

Tim Lavis Consultancy

A business coach who helps small and medium businesses that want to optimise their business to achieve increased growth and success.

Tim Lavis Consultancy has over 10 years experience in coaching and developing people and businesses to get the best out of them. Tim is inspiring in his delivery and is passionate about helping your business.

Tim Lavis - Business Coach, Coaching in business strategy,business plans, marketing strategy & sales.

Build a better business strategy to deliver results

As a business coach I am often asked ?what is the most powerful form of advertising??

The answer is right in front of any business yet is so often overlooked. Customer advocacy is the answer (an extreme word of mouth), yet I can see many business strategies that don?t consider leveraging the power of this tool. As a business coach I am in a fortunate position to provide business help in many areas, and this gives me great insight into how the customer journey looks. The customer advocacy strategy is an easy one to understand however much harder to implement as it can take time in nurturing relationships with your customers.

So what is customer advocacy? It is the ?raving fan? of your business. The customer that follows every move you make on social media. The customer that when catching up with friends can?t stop talking about your business. Do you have customer advocacy built into your business strategy?

?So where do you start? Consider where your customers first have contact with your business and then review your touch points there-after. Every touch point is an opportunity for your team to deliver exceptional service that appeals to even the most discerning customer. If you deliver a service that is beyond expectations you have started to get that customer on the path to becoming a raving fan.

Business Strategy Tip: Go above and beyond ? just doing what a customer expects is not enough. ...read more